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Once you start having publishers sign up to join your program, you'll need to determine if they are a good fit. Start by creating a page on your website where publishers apply to your program, and promote it on social media to attract more publishers. If you decide that an affiliate eCommerce program is a good fit, you have to find affiliates to partner with. Also, this shows where you have opportunities to outperform competitor programs. Do your competitors have affiliate programs in place? If yes, check their commission structure, cookie life, and the signup and approval process.Īnswering the above questions helps you set benchmarks and see where more research is required.
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When an individual or a company promotes third-party products, they are participating in affiliate marketing. As an eCommerce business, you offer a financial incentive to others to sell for you. What is eCommerce Affiliate Marketing?Īffiliate marketing is a performance-based marketing method and an increasingly popular tactic to drive additional sales and revenue. They'll help you scale your business easily by growing your customer base, boosting revenue, and making constant improvements when needed to keep up with consumer preferences, stand out from the competition, and reach your business goals faster. So think of these affiliates as partners or as an extension of your current marketing or sales team. The more affiliates are promoting your products, the more you get noticed with little effort or cost. Customers will be happy to get a product recommendation from a person they trust, saving them money and time, which will help you earn higher customer satisfaction scores. It's that fast and simple for eCommerce businesses to open up an additional revenue stream by joining website affiliate programs. When their audience buys your products, they get a commission. Getting your products into people’s hands, working on your organic SEO, investing in paid ads can all be confusing and hectic.ĮCommerce affiliate marketing can quickly increase your brand’s exposure and online sales without even paying a dollar upfront.Īn online store affiliate program is an agreement between the eCommerce business and the affiliates like bloggers, other small businesses, and influencers to share your products with their audience. As the owner of an eCommerce business, the shoe now is on the other foot.